Persuasive Technology (Enhanced Edition) by BJ Fogg
Persuasive Technology (Enhanced Edition) by BJ Fogg Book Summary
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
Persuasive Technology (Enhanced Edition) Book Details
Book Name | Persuasive Technology (Enhanced Edition) |
Genre | Computers |
Author | BJ Fogg |
Published | 04 January 2003, Saturday |
Price | $57.99 |
E-Book Size | 6.68 MB |
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Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. Education Fogg was born in 1963 in Dallas. He later grew up in Fresno, California, where he was raised in a Mormon family with six siblings. At the age of eighteen, Fogg went to Peru for a two-year mission. Fogg has a Bachelor of Arts and Master of Arts in English from Brigham Young University. He earned a second Masters and a PhD in Communications from Stanford, where he served as a teaching assistant to Philip Zimbardo. Career From 1992 to 1993, Fogg was "one of the founders of the Student Review, Brigham Young University's independent student newspaper" and "taught English and design at BYU." While at BYU, Fogg published eight short stories and poems in Dialogue: A Journal of Mormon Thought; Sunstone, "a quar....
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